Oxnard City-Wide Brand Project
Thank you for Participating in creating a destination brand for Oxnard!
The Oxnard Convention and Visitors Bureau conducted a multi-year effort to find an identifying theme for Oxnard that can be used to promote local businesses, attract visitors, and set our community apart from other coastal Southern California cities. After many interviews with local leaders, several interactive community forums and an on-line survey, the recommended brand for the City of Oxnard is:
TO BE A DESTINATION THAT CREATIVELY CELEBRATES
INTERNATIONAL CULTURE
The Brand will be distinguished by the following principles:
Cultural Diversity: We celebrate the variety of cultural and ethnic heritages in Oxnard.
Respect for Land: Preservation and stewardship of open space, environmental resources and agricultural uses is a priority for our community.
Family and Relationships: Building, sustaining and enhancing relationships is an important part of who we are.
Interactive Experiences: We promote these principles through activities, events and education that make Oxnard a unique place to live and visit.
Our goal is to make Oxnard the preferred public gathering place in the region because:
- It inspires through international culture;
- It builds, sustains, and enhances personal relationships; and
- It celebrates through fun, interesting and educational events and experiences.
| City Council Brand Presentation - Approved Previous Public Meetings: January 14, 2010 July 22, 2010 |
|
This web-page will be updated as information becomes available.
| Oxnard Brand Project | Date |
|---|---|
| OXNARD CITY COUNCIL ADOPTS BRAND PLAN AND NEW CITY LOGO. The Oxnard City Council adopted the brand plan, the Brand Leadership Committee as the lead on the project and a new city logo on Tuesday night July 12 at City Council meetings. The plan proposes a Destination that Creatively Celebrates International Culture. The four brand pillars, Respect for the land and open spaces. | 07/16/2011 |
| OXNARD CITY COUNCIL TO HEAR BRAND RECOMMENDATIONS Oxnard is to be a destination that creatively celebrates international culture. It respects the natural environment and embraces the mild climate; it builds, sustains and enhances personal relationships; and it celebrates these values with events, activities and institutions. The City of Oxnard City Council will hear a presentation on this brand recommendation on Tuesday, July 12, 2011 at 7:00 p.m. | 06/27/2011 |
| OXNARD, CALIFORNIA ANNOUNCES NEW BRAND VISION AND ACTION PLAN RECOMMENDATIONS. A project that was initiated five years ago by the Oxnard Convention & Visitors Bureau has now entered into the final phase. | 07/16/2010 |
| BRAND SURVEY RESULTS ARE IN! Download the results of the survey here! | 03/01/2010 |
| OXNARD, CA ANNOUNCES WEEK-LONG COMMUNITY FORUM This project will be part of an initiative aimed at enhancing the community for residents while also increasing tourism and economic development. As part of its CommunityBrand™ process, Roger Brooks and the DDI team will return to Oxnard from January 11-15, 2010, to work with the community and facilitate a multi-day process called a charrette, to identify a brand direction for Oxnard. | 11/01/2009 |
